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Gaming Report (44)

Sports betting: How to engage customers session at Betting Trends and Strategies 2016

Betting Trends and Strategies 2016 (BeTS 2016) is part of the iGaming Super Show

18 April 2016, London, UK (Press Release) - In the build up to the Betting Trends and Strategies conference we look at one of the conference session that is causing a big buzz amongst prospective delegates - “Big data and sports betting: How to engage customers”.

In this session, happening at 14:15 on the 9th June, Nathan Rothschild, Co-founder and Partner at iSport Genius, discusses in depth how best to acquire customers, increase their time on site and ultimately how to trigger additional betting activity.

Explaining the concept behind the session Rothschild adds, “Many sportsbooks are yet to realise the potential that lies in big data to increase consumer engagement. The key here is not only high quality, deep data but the analysis of this data which can result in really interesting insights and also be extremely compelling calls to action. An example may be that a particular team has performed extremely strongly at home in night games in the wet; a bettor will likely want to act on this information next time this particular team is playing under those conditions. There are many stories like this that data can tell, but as an industry we have only scratched the surface despite the desire for this information being wide-reaching.”

The session will also look at gamification and the display and user experience of data provision which Rothschild states “can make all the difference between an engaging and confusing platform.” He adds that  “As you start dealing with more complex data, being able to explain what is going on to users and allow them to understand the key insights instantly is an important element in the effectiveness of such a service.”

Big data within sports betting is becoming more and more important in the acquisition and retention of customers. This session will give delegates a well-rounded look at how big data works and how best to use it to improve their customer retention. The “Big data and sports betting: How to engage customers” session will offer delegates plenty of actionable objectives and ideas. And as Rothschild adds before signing off, “Data can also be fun (even for people less geeky than I am!)” 

BeTS 2016 will be held on the 9th June 2016 at the RAI Exhibition and Convention Centre in Amsterdam as part of the iGaming Super Show. The conference is free for all delegates to attend.



GeoComply Launches "Solus"

GeoComply Launches "Solus" - Total Geolocation Solution for the Daily Fantasy Sports Industry Draft

Day Gaming Group is the first Daily Fantasy Sports Operator to Use the New Solus Solution

GeoComply USA, Inc. today announces the launch of "Solus,” its new suite of services for the daily fantasy sports industry. Specially designed for the needs of this rapidly evolving sector, Solus provides cutting edge geolocation and anti-fraud solutions tailored for the particular operational and market needs of daily fantasy sports. "DFS is one of the fastest growing sectors in the United States today, and with DraftDay, we are really excited to work with one of the most innovative operators in that space,” said Anna Sainsbury, CEO of GeoComply USA.
"We have designed Solus to fit the specific characteristics of the daily fantasy sports market, where ease of UX and speed of transaction is key, while ensuring that the increased need for geolocation services within the DFS industry are met." "DraftDay Gaming Group is committed to being the safest and most secure DFS operator in the industry. By teaming up with GeoComply, the market-leader in geolocation services, we are providing our players with the highest level of consumer confidence with a unique user-friendly, B2B platform required to meet the demands of a rapidly changing environment,” said Rich Roberts CEO of DraftDay.


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Unibet Poker Autumn Bootcamp

Unibet Poker brings back its Autumn Bootcamp which will feature four weekly leaderboards and will award a total of €50,000 in cash prizes.

Our main Poker promotion in October will be Autumn Bootcamp, which is essentially a re-working of our successful Summer Bootcamp promotion. This is a cash game race which has slightly more variance than a usual poker race, giving casual players more of an opportunity to rank high in the leaderboards.

For more information visit the official promotional page.

Terms & Conditions

  • This promotion will run from 00:00 UTC on October 1st to 23:59 on 31st October.
  • Payouts will be made within three business days from the end of each payout according to the player’s position on the leaderboard.
  • A ‘flop reached’ is any hand where you have not folded before the flop is dealt.
  • If a player completes a daily achievement in NLHE, he cannot complete it in PLO the same day.
  • Players can earn achievement points at all cash game tables.
  • In case of a tie between players’ final scores, an average amount of their combined prizes will be paid out.
  • We reserve the right to change the promotion at any time.
  • General Unibet terms and conditions apply.
  • In the event of inconsistency between the English version and any other language version of the Terms and Conditions, the English language version shall prevail.

NBA Priceboost to kick-off new season!

The 2015/16 NBA season begins on 28th October. From 24th October onwards, Unibet will offer a special promotion 3 days prior to the season:

Unibet will be Price boosting Cleveland Cavaliers, San Antonio Spurs and Golden State Warriors in the outright winner market. This will run until 23:59 CET on the 27th October.

Unibet's key unique selling points:

  • Unibet offers live betting on all matches.
  • Bet and watch all matches live on Unibet TV.
  • Industry leading pre-match and live offer with extensive over/under and handicap lines.
  • Action betting – Next basket: Free throw, 2 pointer, 3 pointer… (we are currently clarifying on what proportion of the matches will have this offer)

This is a fantastic opportunity to increase exposure of Unibet's offering on Basketball odds and to convince new players to join Unibet and count down to the start of the NBA.

Terms & Conditions:

  • In order to qualify for a refund, you will have to opt in to this promotion prior to placing your bet.
  • Offer only applies to bets placed under Unibet Promotions – Basketball – Price Boosts in the odds tree in Sportsbook. Bets placed under Basketball – NBA in the odds tree do not count.
  • Outright Winner price boost will only be available from 00:00 CET 24th October until 23:59 CET on 27th October.
  • Price boost odds are subject to change within the promotion period.
  • The offer applies to both single and multiple bets.
  • Unibet reserves the right to change or cancel this promotion at any time.
  • Unibet terms and conditions apply at all times for this campaign.
  • Unibet reserves the right to limit stakes and change prices at any time.


Sports betting technology and trading specialist Metric Gaming today announced an agreement with multi-award winning data and trading services provider Sporting Solutions for the mutual distribution of each other’s market leading sports wagering products.


Metric Gaming has developed a strong industry reputation for delivering innovative, next generation in-play betting services, having already signed a number of high-profile customers for both its flagship SuperLive™ products and in-play feed-out prices. The company’s alliance with Sporting Solutions marks Metric’s foray into the sportsbook platform business, where Metric aims to disrupt the industry with its state-of-the-art, mobile-optimized technology.


In exchange for Sporting Solutions’ comprehensive content and pricing solutions – which will help supplement Metric’s sportsbook offering – Sporting Solutions has been awarded a license to distribute Metric’s in-play pricing feeds throughout Sporting Solutions’ high profile global customer base.


Metric’s CEO, Peter Bertilsson, explained that “Our market research has definitively shown an industry appetite to shed legacy technology in favor of advanced, mobile-first platforms like ours, which can seamlessly handle the types of in-play, instant-gratification wagering opportunities that are taking over the betting landscape. We were looking for a trusted and well-established partner to complement our sportsbook platform while also providing access to a valuable customer distribution network, making Sporting Solutions an easy choice.”


Added Ronnie Whelan, Sporting Solutions’ Business Development Director, “We are focused on meeting our current and future partners’ aspirations for leading in-play coverage, additional content, innovation and quick product delivery, and were naturally drawn to Metric’s exciting portfolio of services. We see many obvious synergies between our companies, and look forward to exploring all of the opportunities we expect this partnership to yield.”


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