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Gaming Report (46)

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Eurobet launches Metric Gaming Super Live Soccer

The in-play betting landscape in Italy changed significantly over the weekend with the Eurobet launch of Metric Gaming’s Super Live soccer content. Eurobet are the first to market in Italy with the real-time markets that offer 250 additional markets per 90 minutes of football.

Eurobet customers will be given the opportunity to bet on unique one minute and five-minute markets, challenging their customers understanding of the flow of a match, including “What will the next set piece be?” and “Will there be a goal in the next 60 seconds?”

Ordinarily, customers will be able to place their bets up to 10 seconds before the market closes and with seven different “Super Live” markets available at any one point, customers never have to worry about market suspension …there are always immediate betting opportunities available. Further, markets are queued in advance with punters able to bet on the current market and the “next two” of the same market.

Carlo di Maio Sportsbook Director of Eurobet said, “ I have been aware of Super Live Soccer for a number of years, since Metric launched with Coral. Metric have finessed the product, made it easier to integrate and it’s a product we believe has huge potential in Italy. Super Live is a welcome addition to our soccer product suite and allows our marketing teams a huge opportunity to speak to customers, current and potential about a highly competitive engaging product, which is available on all our platforms.”

Conall McSorley, Commercial Director of Metric Gaming commented, “ We are delighted at Metric to be working closely with Carlo and his team. The Italian marketplace is hugely underserved in terms of immediate gratification, rapid-fire content and we are keen to see these markets do as well in Italy as they have elsewhere”.

Super Live Soccer, powered by Running Ball data, is a fully automated solution provided by feed and available on 3,000 matches per month with the potential for 100 Super Live matches to be run at the same time.

About Metric Gaming

Metric Gaming creates innovative, first-to-market mobile sports wagering software and provides unique sports handicapping expertise on behalf of licensed operators, technology providers and media companies interested in capitalising on the massive and rapidly-expanding mobile wagering marketplace. While optimised for mobile use, Metric’s products are also fully compatible with desktop user interfaces as well as brick-and-mortar retail solutions.

The company was founded in 2011 by seasoned professional punter Martin de Knijff, who was seeking to leverage recent advances in mobile and media technology to revitalise an otherwise technologically stagnant sports wagering industry. Metric is headquartered in Las Vegas, Nevada, with subsidiaries in London and the Isle of Man.


Sports betting: How to engage customers session at Betting Trends and Strategies 2016

Betting Trends and Strategies 2016 (BeTS 2016) is part of the iGaming Super Show

18 April 2016, London, UK (Press Release) - In the build up to the Betting Trends and Strategies conference we look at one of the conference session that is causing a big buzz amongst prospective delegates - “Big data and sports betting: How to engage customers”.

In this session, happening at 14:15 on the 9th June, Nathan Rothschild, Co-founder and Partner at iSport Genius, discusses in depth how best to acquire customers, increase their time on site and ultimately how to trigger additional betting activity.

Explaining the concept behind the session Rothschild adds, “Many sportsbooks are yet to realise the potential that lies in big data to increase consumer engagement. The key here is not only high quality, deep data but the analysis of this data which can result in really interesting insights and also be extremely compelling calls to action. An example may be that a particular team has performed extremely strongly at home in night games in the wet; a bettor will likely want to act on this information next time this particular team is playing under those conditions. There are many stories like this that data can tell, but as an industry we have only scratched the surface despite the desire for this information being wide-reaching.”

The session will also look at gamification and the display and user experience of data provision which Rothschild states “can make all the difference between an engaging and confusing platform.” He adds that  “As you start dealing with more complex data, being able to explain what is going on to users and allow them to understand the key insights instantly is an important element in the effectiveness of such a service.”

Big data within sports betting is becoming more and more important in the acquisition and retention of customers. This session will give delegates a well-rounded look at how big data works and how best to use it to improve their customer retention. The “Big data and sports betting: How to engage customers” session will offer delegates plenty of actionable objectives and ideas. And as Rothschild adds before signing off, “Data can also be fun (even for people less geeky than I am!)” 

BeTS 2016 will be held on the 9th June 2016 at the RAI Exhibition and Convention Centre in Amsterdam as part of the iGaming Super Show. The conference is free for all delegates to attend.



GeoComply Launches "Solus"

GeoComply Launches "Solus" - Total Geolocation Solution for the Daily Fantasy Sports Industry Draft

Day Gaming Group is the first Daily Fantasy Sports Operator to Use the New Solus Solution

GeoComply USA, Inc. today announces the launch of "Solus,” its new suite of services for the daily fantasy sports industry. Specially designed for the needs of this rapidly evolving sector, Solus provides cutting edge geolocation and anti-fraud solutions tailored for the particular operational and market needs of daily fantasy sports. "DFS is one of the fastest growing sectors in the United States today, and with DraftDay, we are really excited to work with one of the most innovative operators in that space,” said Anna Sainsbury, CEO of GeoComply USA.
"We have designed Solus to fit the specific characteristics of the daily fantasy sports market, where ease of UX and speed of transaction is key, while ensuring that the increased need for geolocation services within the DFS industry are met." "DraftDay Gaming Group is committed to being the safest and most secure DFS operator in the industry. By teaming up with GeoComply, the market-leader in geolocation services, we are providing our players with the highest level of consumer confidence with a unique user-friendly, B2B platform required to meet the demands of a rapidly changing environment,” said Rich Roberts CEO of DraftDay.


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Unibet Poker Autumn Bootcamp

Unibet Poker brings back its Autumn Bootcamp which will feature four weekly leaderboards and will award a total of €50,000 in cash prizes.

Our main Poker promotion in October will be Autumn Bootcamp, which is essentially a re-working of our successful Summer Bootcamp promotion. This is a cash game race which has slightly more variance than a usual poker race, giving casual players more of an opportunity to rank high in the leaderboards.

For more information visit the official promotional page.

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