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Sports betting technology and trading specialist Metric Gaming today announced an agreement with multi-award winning data and trading services provider Sporting Solutions for the mutual distribution of each other’s market leading sports wagering products.


Metric Gaming has developed a strong industry reputation for delivering innovative, next generation in-play betting services, having already signed a number of high-profile customers for both its flagship SuperLive™ products and in-play feed-out prices. The company’s alliance with Sporting Solutions marks Metric’s foray into the sportsbook platform business, where Metric aims to disrupt the industry with its state-of-the-art, mobile-optimized technology.


In exchange for Sporting Solutions’ comprehensive content and pricing solutions – which will help supplement Metric’s sportsbook offering – Sporting Solutions has been awarded a license to distribute Metric’s in-play pricing feeds throughout Sporting Solutions’ high profile global customer base.


Metric’s CEO, Peter Bertilsson, explained that “Our market research has definitively shown an industry appetite to shed legacy technology in favor of advanced, mobile-first platforms like ours, which can seamlessly handle the types of in-play, instant-gratification wagering opportunities that are taking over the betting landscape. We were looking for a trusted and well-established partner to complement our sportsbook platform while also providing access to a valuable customer distribution network, making Sporting Solutions an easy choice.”


Added Ronnie Whelan, Sporting Solutions’ Business Development Director, “We are focused on meeting our current and future partners’ aspirations for leading in-play coverage, additional content, innovation and quick product delivery, and were naturally drawn to Metric’s exciting portfolio of services. We see many obvious synergies between our companies, and look forward to exploring all of the opportunities we expect this partnership to yield.”


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